Ecommerce Manager
1. Key Responsibilities
- Strategy & Planning:
- Develop and execute e-commerce strategies and tactics to achieve sales targets.
- Create departmental operational strategies aligned with the company's overall business strategy.
- Develop annual/quarterly/monthly business plans, budgets, and work plans.
- Conduct market research, competitor analysis, and recommend appropriate marketing and promotion strategies.
- Create sales plans, sales policies, incentive programs, and identify partnerships to achieve sales targets.
- Develop new sales channels (Social Commerce, TikTok Shop).
- Advise senior management on e-commerce strategies, pricing, sales programs, and sales management solutions.
- E-commerce Channel Operations & Management:
- Manage all e-commerce channels, driving and taking responsibility for sales performance.
- Manage the marketplace operations team, develop sales programs, and propose promotional support packages.
- Collaborate with relevant departments (Marketing, IT, etc.) to implement sales support activities, develop website/app, and build CDP for CRM and CX.
- Work with agencies to set up and manage online stores, and address issues related to counterfeit and imitation products.
- Coordinate with Product Management, Sales Operations, Customer Service, Accounting, and Logistics to monitor inventory, delivery services, and customer care programs.
- Approve proposals for collaboration with e-commerce platforms and manage agreements.
- Team & Operations Management:
- Delegate tasks, evaluate performance, provide training, and coach team members.
- Manage the customer service team across all e-commerce channels.
- Improve order processing, inventory management, and fulfillment systems.
- Implement and monitor order processing workflows, and resolve issues related to products, orders, and customer complaints.
- Manage store performance monitoring, pricing, product information, and policies.
- Build teams, processes, and scripts for livestream selling activities.
- Develop and implement operational plans, processes, and activities for the department.
- Regularly evaluate and improve departmental operations.
- Monitoring, Measurement & Reporting:
- Monitor and measure sales, customer service, and marketing activities across all e-commerce channels.
- Develop standardized reporting processes and key performance indicators (KPIs) for channel health assessment.
- Report to direct manager regularly.
- Research and implement new tools and platforms.
- Develop, monitor, and upgrade the company website's technical platform.
2. Requirements:
- Bachelor's degree or higher in Marketing, Economics, or Business Administration.
- 3-5 years of experience in e-commerce, preferably with experience in sales management and Product Management.
- Understanding of the cosmetics and/or functional foods market is a plus.
- Knowledge of customer behavior research, market analysis, and online competitor analysis.
- Strong communication, problem-solving, and teamwork skills.
- Ability to build and maintain relationships.
- Ability to maintain confidentiality of company information.
3. Benefit:
- Competitive salary.
- Allowances: lunch, transportation, telephone. Attractive bonus policies and birthday bonus, Holidays – Tet, year-end bonus... periodic salary increase annually according to ability.
- Insurance regime according to regulations + Accident Insurance + Health care insurance.
- Build a career development path with opportunities for sustainable advancement and development.
4. Work Location:
- 3rd Floor, HDTC Building, 36 Bui Thi Xuan, District 1, TARA Company.
5. Working Hours:
- Monday - Friday: 8:30 AM - 6:00 PM.