1. Job Overview

The Affiliate Supervisor (Commercial) plays a crucial role in developing and executing affiliate marketing strategies to drive customer acquisition and revenue growth. This role involves identifying, recruiting, and managing a network of affiliates, publishers, KOLs, KOCs, influencers, and other partners to promote company products and services across various platforms, with a strong focus on TikTok and e-commerce. The Supervisor will lead a team, oversee campaign management, ensure effective e-merchandising, and optimize performance through data analysis and continuous improvement.

2. Key Responsibilities

• Affiliate Strategy & Planning:
• Research and analyze the affiliate marketing landscape, target audience, competitor activities, and company product offerings.
• Develop and implement comprehensive affiliate marketing strategies and plans aligned with overall business objectives and partner resources.
• Establish revenue and cost targets for each partner segment (Publishers, KOLs, KOCs, Influencers, etc.).
• Affiliate Network Development & Management:
• Identify, recruit, and manage a diverse network of high-performing affiliates, publishers, KOLs, KOCs, and influencers.
• Cultivate strong relationships with partners and provide ongoing support and communication.
• Develop and maintain a database of affiliate contacts and performance data.
• Negotiate contracts, commission structures, and other partnership agreements.
• Campaign Management:
• Plan and execute affiliate marketing campaigns across various platforms, with a focus on TikTok and e-commerce.
• Manage campaign budgets, timelines, and deliverables.
• Track and analyze campaign performance, identify areas for optimization, and provide regular reporting.
• E-Merchandising:
• Oversee product presentation and positioning on e-commerce platforms (website, TikTok Shop, etc.).
• Ensure consistent branding and optimal customer shopping experience.
• Manage product listings, promotions, and seasonal updates.
• Team Management:
• Lead, mentor, and develop a team of affiliate marketing professionals.
• Set clear performance expectations, provide regular feedback, and conduct performance reviews.
• Foster a collaborative and results-oriented team environment.
• Collaboration & Communication:
• Collaborate closely with internal teams (e.g., E-commerce, TikTok, Brand Marketing) to align affiliate activities with overall marketing strategies.
• Develop and deliver training materials and resources for affiliates.
• Organize events, workshops, and offline activities to engage and support the affiliate network.
• Reporting & Analysis:
• Monitor key performance indicators (KPIs) and provide regular reports on campaign performance and ROI.
• Analyze data to identify trends, opportunities, and areas for improvement.
• Develop and implement strategies to optimize campaign performance and maximize revenue generation.

3. Key Skills

Must to have:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in affiliate marketing, influencer marketing, or network development.
• Strong understanding of the digital marketing landscape, particularly TikTok and e-commerce platforms.
• Excellent communication, negotiation, and interpersonal skills.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Experience in team management and leadership.
• Proficient in Microsoft Office Suite and relevant marketing tools.

Nice to have:

• Experience working with affiliate marketing platforms and software.
• Knowledge of performance marketing and tracking methodologies.
• Familiarity with various influencer marketing platforms and tools.

Competencies

• Strategic Thinking: Ability to align data science initiatives with overarching digital transformation goals and objectives.
• Adaptability: Comfortable working in a fast-paced, dynamic environment with evolving priorities.
• Passion for Data & Innovation: A genuine enthusiasm for data and its potential to transform businesses through digital technologies.

Mindsets & Behaviors

• Strategic Planning and Organization
• Initiative
• Relationship Building
• Optimism and Open-Mindedness
• Willingness to Share and Mentor
• Design/Innovation Mindset
• Integrity, Optimization and Transformation, and Accountabilities (Core Values)

Benefit

• Competitive salary, health insurance
• Professional and dynamic working environment
• Achieving valuable experience with variety projects, new technologies and hundreds of talents
• Receiving training opportunities including many technical seminars and soft skill training courses
• Good opportunity for promotion through regular performance review system.