1. Overview:

The Livestream Leader is responsible for developing and executing a comprehensive livestream strategy to drive sales and engagement, with a strong focus on e-commerce platforms and social media. This includes planning, creative content and script development, team management, performance analysis, and collaboration with other departments. The ideal candidate will have experience in livestreaming, a strong understanding of cosmetics and skincare sales, and excellent creative and management skills.

2. Key Responsibilities:

Livestream Planning & Content Creation:

• Research market trends, competitors, and best practices to develop innovative and engaging livestream content.

• Create detailed livestream plans, including objectives, budget, broadcasting channels, schedule, and target audience.

• Develop livestream concepts, plans, and scripts tailored to specific campaigns and customer segments (including scheduling announcements, content outlines, captions, and minigames).

Livestream Execution:

• Conduct live streams on e-commerce platforms (Shopee, Lazada, Tiki) and fan pages to introduce, promote, and sell products.

• Hire seeding for livestreams when necessary.

• Oversee the preparation for livestream sessions (background, camera angles, products, scripts, giveaways).

Team Management & Development:

• Assign tasks, set goals, and evaluate the performance of team members.

• Recruit, train, and manage the livestream team, including MCs, KOLs, and support staff.

Analysis & Reporting:

• Compile and report livestream results to management and relevant stakeholders.

• Monitor and analyze key performance indicators (KPIs) of livestreams, including views, average watch time, engagement, sales, and conversion rates.

• Evaluate the effectiveness of livestream campaigns and propose improvement solutions.

• Establish channel reporting metrics for analysis, improvement, and strategic adjustments.

Other Tasks:

• Perform other tasks as assigned by management.

3. Key Skills:

• Strong aesthetic sense and content creation skills.

• Excellent communication and presentation skills, with clear and engaging speaking voice.

• Ability to handle situations quickly and flexibly.

• Ability to work independently and as part of a team.

• A sense of humor is a plus.

4. Requirements:

• Bachelor‘s degree or higher in Marketing, Communications, Journalism, Economics, or a related field.

• Minimum 2 years of experience in Livestreaming. Preference will be given to candidates with experience as a Livestream Leader.

• Experience with multi-channel livestreaming (Facebook, TikTok, Shopee, Lazada, Tiki) is a plus.

• Pleasant appearance preferred.

• Strong sense of responsibility, honesty, willingness to learn, and ability to work under pressure.

5. Benefits:

• Competitive salary + performance-based bonuses on Livestream sales.

• 13th-month salary and bonuses for other holidays throughout the year.

• Clear career path with performance reviews and salary/promotion considerations twice a year.

• Full benefits according to Vietnamese Labor Law: Social Insurance, Health Insurance, Unemployment Insurance, and annual leave.

• Support for learning activities, knowledge sharing, and cultural exchange.

• Annual company trip.